References

Table of Contents

Consumer History on the Internet          Corporate Motivation         Benefits of Commercialism

Domain Names and Education      Kids Online            Guidelines & Regulations

Invasive Nature of Commercialism        The Need for Policy      Parental Regulations

Appendix

Consumer History on the Internet

Anderberg, Anthony. History of the Internet and Web. Retrieved from the web July 24, 2005. http://www.anderbergfamily.net/ant/history/

Greenspan, Robyn.  Online Gaming Revenue to Quadruple.  September 7, 2004. http://www.clickz.com/stats/sectors/software/article.php/3403931

Griffiths, Richard T. From ARPANET to World Wide Web. Leiden University. Retrieved from the web July 24, 2005.  http://www.let.leidenuniv.nl/history/ivh/chap2.htm#From%20Internet%20to%20World%20Wide%20Web

Internetnews.com Staff. Commerce Department to Measure Online Sales. February 5, 1999. Retrieved from the web July 31, 2005. http://www.internetnews.com/ec-news/article.php/65111

Internet Retailer.  The Final Word on 2005.  February 22, 2006.  Retrieved from the web June 2006.   http://www.internetretailer.com/internet/marketing-conference/04300-final-word-2005-commerce-dept-reports-online-sales-grow-246.html 

Mississippi State University Extention Service.  Business to Consumer E-Commerce:  Selling on the Internet.  Retrieved from the web June 2006. http://msucares.com/business_assistance/homebusiness/ecommerce.html 

PBS.org. Networking the Nerds. Retrieved from the web July 24, 2005. http://www.pbs.org/opb/nerds2.0.1/networking_nerds/coldwar.html

United States Department of Commerce. Commerce E-Stats. May 11, 2005. Retrieved from the web July 31, 2005. http://www.census.gov/eos/www/papers/2003/2003finaltext.pdf

United States Department of Commerce News Release. Quarterly Retail E-Commerce Sales. February 24, 2005. Retrieved from the web July 31, 2005. http://www.census.gov/mrts/www/data/html/04Q4.html

United States Department of Commerce News Release. Quarterly Retail E-Commerce Sales.  May 18, 2006.  Retrieved from the web June 2006.  http://www.census.gov/mrts/www/data/html/06Q1.html

Wikipedia.  History of the Internet.  Retrieved from the web June 2006 http://en.wikipedia.org/wiki/History_of_the_Internet 

Zakon, Robert H'obbe'. Hobbes' Internet Timeline v8.0. Zakon Group LLC. Retrieved from the web July 31, 2005. http://www.zakon.org/robert/internet/timeline/

Zeidler, Sue.  Livewire: Back to School Means Back to Advergames.  Campaign for a Commercial-Free Childhood.  September 15, 2004.  Retrieved from the web June 2006.  http://www.commercialexploitation.com/news/articles/advergaming.htm

Corporate Motivation

Adbusters.org. Commercial-free Schools. Retrieved from the web July 23, 2002 http://www.adbusters.org/campaigns/commercialfree/toolbox/channelone.html

Halmowery.com. "Channel One Legislation, Hepatitis C Initiative Approved." Retrieved from the web July 23, 2002. http://www.halmowery.com/channel1.html

Adkins, Sam S. The 2002 U.S. Market for E-Learning Simulation. Brandonhall.com Market Analysis Series. PDF file. Retrieved from the web July 22, 2002. http://www.brandonhall.com/public/execsums/execsum_simmarket.pdf

Association of National Advertisers, Inc. Government Relations: Advertising in Schools. Retrieved from the web July 22, 2002. http://www.ana.net/govt/govt.htm

Austin, Erica Weintraub.  Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training.  Official Journal of the American Academy of Pediatrics.  March 2006.  Retrieved from the web June 2006.  http://pediatrics.aappublications.org/cgi/content/full/117/3/e423

ATA - The Alberta Teacher's Association. The Technology Market. August 20, 2000. Retrieved from the web July 21, 2002. http://www.teachers.ab.ca/peac/factsheets.cfm?p_ID=122&p_att1s=PEAC1

Captive Kids: A Report on Commercial Pressures on Kids at School. Consumers Union 1998. Retrieved from the web July 24, 2002. http://www.consumersunion.org/other/captivekids/summary.htm

Cisco.com. K-12 Education Market Background. Retrieved from the web July 22, 2002. http://www.cisco.com/warp/public/779/edu/commitment/edu_internet_economy/k12_market.html

Focus Marketing, Inc. The Experts Guide to the K-12 School Market (Table of Contents). PDF file. Retrieved from the web July 21, 2002. http://www.sellingtoschools.com/k12market/index.html
See appendix for file.

Golden, Daniel. "Is ZapMe collecting data on school kids?" ZDNet News. January 18, 2002. Retrieved from the web July 20, 2002. http://zdnet.com.com/2100-11-517919.html?legacy=zdnn

Huber, Jay. "An Interview with Alex Molnar" Stay Free! April 1997. Retrieved from the web July 22, 2002. http://www.stayfreemagazine.org/archives/13/molnar.html

Kawamoto, Dawn. "Apple reports expected profits" C/Net News.com. January 14, 1998. Retrieved from the web July 20, 2002. http://news.com.com/2100-1001-207098.html?legacy=cnet

Fact Sheet.  Mediawise.  October 9,2001.  Retrieved from the web June 2006.  http://www.mediafamily.org/facts/facts_adsinschool.shtml

Obligation.org. Channel One in a Nutshell. Retrieved from the web July 22, 2002. http://www.obligation.org/nutshell.html

PBS.org. Schools for Sale? Commericialism in Public Schools.  Retrieved from the web June 2006.  http://www.pbs.org/merrow/tmr_radio/schools/

Ruskin, Gary. "Coalition Asks States to Protect Children from ZapMe! Corp. Privacy Invasion." Commercial Alert. January 19, 2000. Retrieved from the web July 24, 2002. http://lists.essential.org/pipermail/commercial-alert/2000/000002.html

Trotter, Andrew. "Apple Struggles to Regain Share of School Market." Education Week on the Web. May 15, 2002. Retrieved from the web July 22, 2002. http://www.edweek.org/ew/newstory.cfm?slug=36apple.h21  (Link does not work anymore.)

Trotter, Andrew. "Microsoft's Technology-Giveaway Plan Rejected." Education Week on the Web. January 23, 2002. Retrieved from the web July 22, 2002. http://www.edweek.org/ew/newstory.cfm?slug=19microsoft.h21  (Link does not work anymore.)

What is Commercialism in Schools? ibiblio.com.org Retrieved from the web June 2006.  http://www.ibiblio.org/commercialfree/commercialismtext.html

Wilcox, Joe. "Judge throws out MS $1B school deal." ZDNet News. January 11, 2002. Retrieved from the web July 20, 2002. http://zdnet.com.com/2100-1104-808710.html

Who Owns What. Columbia Journalism Review. Retrieved from the web July 21, 2002. http://www.cjr.org/owners/primedia.asp

Aidman, Amy. Advertising in the Schools. ERIC Digest. December 1995. Retrieved from the web July 31, 2005. http://www.ericdigests.org/1996-3/advertising.htm

Britt, David V.B. Director, Trust for Early Education. Retrieved from the web July 31, 2005. hhttp://www.trustforearlyed.org/bio.aspx?id=11&tbl=board&tbltxt=TEE%20Board

CARU.org. Children's Advertising Review Unit of the Council of Better Business Bureau. Retrieved from the web July 31, 2005. http://www.caru.org

CARU.org. Children's Advertising Review Unit of the Council of Better Business Bureau. Voluntary Guidelines for Children's Advertising. Retrieved from the web July 31, 2005. http://www.caru.org/guidelines/guidelines.pdf

Center for International Media Education. Retrieved from the web July 31, 2005. http://www2.gsu.edu/~wwwcim/index.htm

Children’s Online Privacy Protection Act of 1998.  Retrieved from the web July 31, 2005.  http://www.ftc.gov/ogc/coppa1.htm

Facts About Marketing to Children.  New American Dream.  Retrieved from the web June 2006.  http://www.newdream.org/kids/facts.php 

Government Regulation and Industry Self-Regulation.  Safe and Smart.  Retrieved from the web June 2006. http://www.nsbf.org/safe-smart/regulation.htm

Montgomery, Kathryn. Children in the Digital Age. The American Prospect. Retrieved from the web July 31, 2005. http://www.prospect.org/print/V7/27/montgomery-k.html

Morman, Todd. Hittin' the Books. StayFreeMagazine.org. Retrieved from the web July 31, 2005. http://www.stayfreemagazine.org/archives/13/coverconcepts.html

New Study Reports Children's Exposure to Advertising is Making Them Sick.  New American Dream.  Retrieved from the web June 2006.  http://www.newdream.org/kids/borntobuy.php

Obligation.org. Channel One Controversy. Retrieved from the web July 31, 2005. http://www.obligation.org/ch1.html

PTA.org. National PTA. Retrieved from the web July 31, 2005. http://www.pta.org/

Ravensgard.org. Web of Deception. May 15, 1996. Retrieved from the web July 31, 2005. http://www.ravensgard.org/gerekr/market.html

Rotenberg, Marc, Director of Electronic Privacy Information Center. http://www.epic.org/epic/staff/rotenberg/

Thanks to Ads, Kid's Won't Take No, No, No, No, No, No, No, No, No for an Answer.  New American Dream.  Retrieved from the web June 2006.  http://www.newdream.org/kids/poll.php

The Need for Policy

Bosher, Jr., William C.  The School Law Handbook: What Every Leader Needs to Know. 2004. Retrieved from the web June 2006 http://www.ascd.org/portal/site/ascd/template.chapter/menuitem.5d91564f4fe4548cdeb3ffdb62108a0c/?chapterMgmtId=22de177a55f9ff00VgnVCM1000003d01a8c0RCRD  

Commercialism in Education Research Unit. Alex Molnar, Director. Retrieved from the web July 31, 2005. http://www.asu.edu/educ/epsl/ceru.htm

Consumers Union (1998).  Captive Kids:  A report on Commercial Pressures on Kids at School. Retrieved from the web July 31, 2005. http://www.consumersunion.org/other/captivekids/index.htm

Larson, Kirstin.  Commercialism in Schools.  November 2002.  Retrieved from the web June 2006.  http://www.nsba.org/site/docs/9700/9636.doc?DocTypeID=4&TrackID= 

Milwaukee Priciples for Corporate Involvement in Schools. (1990). Retrieved from the web July 31, 2005. http://www.asu.edu/educ/epsl/CERU/Guidelines/milwaukeeprinciples.html

Molnar, Alex. (2001).   Corporate Involvement in Schools: Time for a More Critical Look. Retrieved from the web July 31, 2005. http://www.asu.edu/educ/epsl/CERU/Documents/cace-01-01.html

Molnar, Alex., Reaves, Joseph. (2001).  Buy Me! Buy Me! The Fourth Annual Report on Trends of Schoolhouse Commercialism. Retrieved from the web July 31, 2005. http://www.asu.edu/educ/epsl/CERU/Annual%20reports/CERU%202001-101/ceru-0109-101.pdf

New Rules.org.  Curbing the Commercialization of Public Space.  The Information Sector. Retrieved from the web June 2006.  http://www.newrules.org/info/publicspace.html 

PTA.org. National PTA. Retrieved from the web July 31, 2005. http://www.pta.org/

Ruskin, Gary.  Seattle School Board Wins National Ad Slam Contest.  Common Dreams Progressive Newswire.  June 12, 2002.  Retrieved from the web June 2006.  http://www.commondreams.org/news2002/0612-03.htm

Seattle Public Schools.  Advertising and Commercial Activities.  September 2004.  Retrieved from the web June 2006.  http://www.seattleschools.org/area/policies/e/E02.01.pdf

U.S. General Accounting Office. September 2000. Commercial Activities in Schools, GAO/HEHS-00-156. Washington, D.C.: Retrieved from the web July 31, 2005. http://www.gao.gov/archive/2000/he00156.pdf.

Willard, Nancy. (2000).  Capturing the Eyeballs and "E-Wallets" of Kids in School: Dot.com Invades Dot.edu. Eugene, Oregon: Center for Advanced Technology in Education. Retrieved from the web July 31, 2005. http://responsiblenetizen.org/documents/eyeballs.html

Benefits of Commercialism

Molnar, Alex.  Empty Calories: Commericializing Activities in America's Schools.  Arizona State University.  Retrieved from the web June 2006.  http://www.asu.edu/educ/epsl/CERU/Annual%20reports/EPSL-0511-103-CERU.pdf

Center for the Analysis of Commercialism in Education.  Retrieved from the web July 24, 2005.  http://www.asu.edu/educ/epsl/ceru.htm

Illinois Issues 1977.  Retrieved from the web July 24, 2005.  http://www.lib.niu.edu/ipo/iilist77.html  (Link No Longer Works.)

Larson, Kristin.  Commercialism in Schools.  ERIC Digest 158 – May 2002.  Retrieved from the web July 24, 2005.  http://eric.uoregon.edu/publications/digests/digest158.html

MacDonald, Christine.  “Got cash?  Buy school name”  The Detroit News.  July 27, 2005.  Retrieved from the web July 24, 2005.  http://www.detnews.com/2005/schools/0506/27/A01-229266.htm  (Link no longer available.)

May, David V. Property tax for public schools.   Illinois Issues.  October 1977.  Retrieved from the web July 24, 2005.  http://www.lib.niu.edu/ipo/ii771010.html  (Link No Longer Works.)

McKay, Gretchen.  Corporate-sponsorship Program May Ease School Fund Raising.  August 29, 2001.  Retrieved from the web June 2006.  http://www.post-gazette.com/businessnews/20010829marketing0829bnp2.asp

Merrill Lynch.  Nearly 10,000 Schoolchildren From 200 New York City Public Schools to Visit Matisse Picasso and Further Explore Exhibition in the Classroom. February 26, 2003.  Retrieved from the web June 2006.  http://www.ml.com/index.asp?id=7695_7696_8149_8688_8588_8172

Molnar, Alex.  Corporate Involvement In Schools:  Time For A More Critical Look.  Center for the Analysis of Commercialism in Education.  Retrieved from the web July 24, 2005.  http://www.asu.edu/educ/epsl/CERU/Documents/cace-01-01.html

Newspapers in Education.  Retrieved from the web July 24, 2005.  http://nieonline.com/

Scottsdale Unified School District.  Retrieved from the web July 24, 2005.  http://www.asu.edu/educ/epsl/CERU/Guidelines/CERU-0412-244-RGL.pdf

Guidelines & Regulations

Bosher, William. The School Law Handbook: What Every Leader Needs to Know.  Retrieved from web June 2006. http://www.ascd.org/portal/site/ascd/template.chapter/menuitem.5d91564f4fe4548cdeb3ffdb62108a0c/?chapterMgmtId=22de177a55f9ff00VgnVCM1000003d01a8c0RCRD

Children’s Online Privacy Protection Act of 1998.  Retrieved from the web July 24, 2005.  http://www.ftc.gov/ogc/coppa1.htm

Children’s Online Privacy Protection Rule.  Retrieved from the web July 24, 2005.  http://www.ftc.gov/os/2005/04/050420coppafinalrule.pdf

Protection of Pupil Rights Amendment.  Retrieved from the web July 24, 2005.  http://www.ed.gov/policy/gen/guid/fpco/ppra/index.html

United States Department of Education.  Retrieved from the web July 24, 2005.  http://www.ed.gov/index.jhtml

United States Government Accountability Office.  Retrieved from the web July 24, 2005.  http://www.gao.gov/

United States Government Accountability Office.  Commercial Activities in Schools.  August 2004.  Retrieved from the web July 24, 2005. http://www.gao.gov/new.items/d04810.pdf

Parent Regulations

Children’s Online Privacy Protection Act of 1998.  Retrieved from the web July 24, 2005.  http://www.ftc.gov/ogc/coppa1.htm

Children’s Online Privacy Protection Rule.  Retrieved from the web July 24, 2005.  http://www.ftc.gov/os/2005/04/050420coppafinalrule.pdf

Federal Trade Commission.  Retrieved from the web July 24, 2005.  http://www.ftc.gov/

Get Safe Online.  Protect Children from Online Threats. Copyright 2006. Retrieved from the web June 2006. http://www.getsafeonline.org/nqcontent.cfm?a_id=1124

United States Department of Education.  Retrieved from the web July 24, 2005.  http://www.ed.gov/index.jhtml.

Appendix

The 2002 U.S. Market for E-Learn Simulation (execsum_simmarket.pdf), by Sam S. Adkins

The Experts Guide to the K-12 Schools Market (Table of Contents) (ExpertTable.pdf), by Focus Marketing, Inc.