Lesson 1b: Web Design Technical Considerations

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In this lesson: Audience | Structure | Format | Navigation


Before you actually work on the computer to build your Website, you should make a plan for your Web pages. Careful planning and a clear sense of purpose are the keys to success in building Web sites. The following are some suggestions.
 

Audience Blue bar
The first consideration is the target audience of your Web pages. The audience will influence every aspect of your website's design. For example, which tone of language will best serve your audience? What are the appropriate levels of complexity and formality in the language you will use. Which approach should you use -- playful or scholarly, pictorial or language-oriented ?

 

Structure Blue bar

Good websites are well organized. Their content is presented in a clear manner that is easy to follow.

Outline and categorize the information for your site.

Web page structure
 

Use the home page as a basic table of contents. Under each main category, distribute the information into further topics. Present each topic individually, in a logical order, with easy links between related items. Put the most critical and important information on top of your site structure. Provide supporting information in pages linked to each sub-topic.

 

Format Blue bar
Text
Try to limit the length of text lines. Long lines of text can be discouraging to read. Try some techniques to decrease the length of some of the lines. For example, you can use invisible tables to limit the length of a line of text. If you know HTML code, you can also use the <BLOCKQUOTE> tag. Limit the length of the page as well. Usually, readers will boggle at long text and will not read it at all. When necessary, you can break down a long page to shorter pages. Finally, text color should contrast with the background to be easily read.

Image
Make sure the graphics are relevant and necessary to convey the message. Also, limit the size of the image -- usually under 60 K. Large images demand a longer time to download and display, and  you do not want your reader to wait for minutes to view a certain image. Also, background image or texture should contrast well with the text, so that it is easy to read on screen.

Hyperlink
Make sure your hyperlinks are easy to detect by using appropriate colors. Be consistent with the color schemes for hyperlinks throughout your Web pages.

 

Navigation Blue bar
You should ensure that the readers get around your website with ease. A variety of navigational aids and web elements should help visitors find what they are looking for and get there quickly. A menu or image map, a site map, arrows, links and buttons can all work together to provide direction to its visitors.

 


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