Date: Thu, 13 Mar 1997 11:53:12 -0600 (CST)
To: j-levin@uiuc.edu
From: wizieced@cmi.k12.il.us (Edee Norman Wiziecki)
Subject: TV AD-venture

Here is the project I am proposing to do.   Thank all for your feedback!  Edee

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TV AD-venture

Moving from a large city like Chicago to a small town in central Illinois
can be a culture shock!  The landscape is different.  The people are
different.  Even the television programming is different--especially the
advertisements.  Some of the ads, that are particularly unusual, reflect
the culture and geography of the region.  The TV AD-venture is a study of
television advertisements that reflect the region in which they are shown.
Students will send in descriptions of the ads they view and the area in
which they were shown.  They will receive data showing how TV
advertisements often reflect the geographic region in which they were
shown.

Timeline:

This project will begin on April 7, 1997 and conclude on April 25, 1997.

(note to Edee's classmates:  There may be "spring breaks" coming up before
Easter, so I wanted this to begin after Easter when kids would be back at
school).

General Overview:

How many students will complain about a homework assignment that asks them
to watch television?  In fact, they may actually turn in their assignment
before the dog eats it!  Using television as a motivator, students will be
asked to watch TV as they typically do for one week.  However, as they
watch the programs, they are to record the types of advertisements they
think reflect the geographic region in which they live.  For example, an
agricultural community will probably show a number of pesticide and
herbicide commercials during the spring.

Students will record the type of TV ad they viewed as well as a brief
description of one of the "best" TV ads.  This will be sent to the Project
Coordinator who will compile the data and send it to schools who
participate. Teachers will receive details about how to conduct the
project, activity ideas for ways to incorporate this information into their
curriculum, and a final report.

Classrooms who would like to participate in this project should contact
EdeeWiziecki (wizieced@cmi.k12.il.us) for further details.


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Edee Norman Wiziecki
Science Coordinator
Franklin Science Center
Champaign Unit # 4 Schools
817 North Harris Street
Champaign, Illinois  61820
217-351-3709
e-mail: wizieced@knight.cmi.k12.il.us
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